Kimberbell Love Notes | Product Branding

Designed in two formats, sewing and machine embroidery. The color red representing the sewing version and the aqua represents the machine embroidery version. Each week a customer will receive an envelope with a set of instructions inside. The envelope and instructions themselves are designed in an ombre effect to represent the step-by-step process as well. Marketing materials, packaging, and print collateral are designed with both red and aqua to represent both products as a whole. The design process itself started with deciding to add a gradient ombre effect and splitting the products themselves up by color for differentiation. Patterns were then created to use on envelope design and product instructions. Designing any collateral that needed to represent both products focuses strong on both colors.

Introducing Kimberbell’s Love Notes Mystery Quilt, coming Summer 2020! 
A fun and effective way to engage with customers every week, participants will stitch a new section of the quilt over five consecutive weeks (without knowing how the entire project comes together until the very end)! Take a look and join the mystery!
Designed in two formats, sewing and machine embroidery. The color red representing the sewing version and the aqua represents the machine embroidery version. Each week a customer will receive an envelope with a set of instructions inside. The envelope and instructions themselves are designed in an ombre effect to represent the step-by-step process as well. Marketing materials, packaging, and print collateral are designed with both red and aqua to represent both products as a whole. 
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