Willow Park Zoo Signage & Wayfinding
Our project was to find a place that needed improvements on existing signage. I looked around and found that Willow Park Zoo in Logan, Utah could use some updating, consistency, and bold//fun for the main target audience, KIDS! Each section of the zoo is color coded. Such as the Pantone orange is for mammals and Pantone 362 is for reptiles. Each color has a certain section. Each of the individual animal signs have fun information for the kids such as facts and where you can find the animal. Both of these promote the education that Willow itself it based on. Overall the idea was to be fun, bold, colorful, and understanding throughout the whole process.